Giant Adjustments

Even a Global Giant like Google has to adjust its language when serving Global Markets. As a result, it now offers Google Site services in 40 languages, including Hebrew and Arabic. Is your company speaking the local language Global Customers understand?

Read more about Google's Language initiative by clicking here.

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Two-Headed Chinese Dragon

The Atlantic Magazine has posted an insightful video that explores the differences between the two faces of China: Its poor and affluent consumers. Learn more about the World's Largest Market by clicking here.

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The Grass is Greener...

As the U.S. unemployment rate hit 9.7% in August, the economic grass seems a little greener in some other parts of the world, especially Asia. This means healthy business opportunities for U.S. companies that sell to Asia.

Chart Source: The Economist
Note: Some unemployment rates are not seasonally adjusted.

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Learn From Goliath

By:Rafael Gerena, Instruxo

The zooming red line tells a powerful story about selling globally. Obviously, Walmart has a plan to sell internationally. Do you?

Graph Source: The Wall Street Journal

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Global Recession Ending

By: Rafael Gerena, Instruxo

Slowly, but surely, the world's trading giants are waking from their sleep. Today, the OECD reports that it projects 3rd quarter (annualized) growth as follows:

+ 1.6% U.S.
+ 1.1% Japan
+ 0.3% Euro Zone (led by Germany and France)

Customers in those countries will be in a better shopping mood in the months ahead. So, now is a great time to plan your global strategy.

Read the OECD report by clicking here:
http://bit.ly/i3PI1

Watch the Webcast by clicking here:
http://bit.ly/2OoL74

Photo Credit: OECD

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All Eyes On China

By: Rafael Gerena, Instruxo

The U.S. has roughly 307 million people. China has 1.3 billion people. No wonder businesses everywhere are trying to figure out how to sell to China. For those in search of insights, check out Atlantic Magazine's splendid website called "Doing Business in China." It includes videos and other useful information.

You can find it by clicking on the link below

http://bit.ly/4pqpkF

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