Asia is Twitter King

America is not the center of the Twitter Universe: Asia is Twitter King :)

Users in Asia (mainly Japan, Indonesia and South Korea) account for 37 percent of all tweets out of roughly 3 million messages tracked in a recent study by Semiocast. Even more interesting: North America's Tweets are declining. Hmm...

Separately, Channelnewsasia.com reports that "Asians are muscling their way into traditionally Western-dominated social media networks such as Facebook, Twitter and Internet blogs, prompting major players to sit up and take notice."

Read more here and here.

Bottom line:

Twitter and other Social Media channels offer an elegant way for companies to talk to Global Customers- especially consumers in Asia's Booming Markets.

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Obama Picks Orlando Mayor for Trade Panel

President Barack Obama tapped Orlando Mayor Buddy Dyer to serve on an advisory panel on international trade. That's nice news for Orlando, which is working hard to diversify its economy. 

As I wrote in a recent Orlando Sentinel Editorial, Central Florida needs to work harder to boost exports and raise its global business profile. The world needs to know there's more to Central Florida than theme parks. Dyer's appointment to the federal panel should help. He will be joined by global business leaders from FedEx, Procter & Gamble Co., and U.S. Steel.  

Maybe Dyer can make new business friends who could invest in Orlando? Read more here.

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The Path to Fast Sales?

Selling internationally is the proven path to fast sales. The chart above shows that U.S. companies focused on selling globally (shown in green) are growing much faster than rivals focused on selling domestically. The winners include Exxon Mobil, Intel, HP and Coca-Cola. For example, executives say Coke "approaches the world not as an American company that does a lot of business abroad, but as a global company that numbers the U.S. among its hundreds of markets."

What's driving these sales trends? Well, the U.S. economy limped to 1.6% growth in the second quarter. In comparison, economists expect brisk economic growth of 9.8% this year in China, 8.3% in India and 7.5% in Brazil. (Wall Street Journal subscribers can read the story here.)

Bottom Line:
The best growth opportunities are outside of the U.S.
Graph Source: WSJ

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World Trade Center Orlando

Facebook: A Global Communications Beehive

Facebook's 500 million users would rank it as the world's third largest country based on population. Other social media companies, such as Twitter and MySpace, are also population giants. In sum, social media sites have become Beehives of Global Communication.

Bottom line: U.S. companies seeking global customers need to integrate multi-lingual social media as part of their international marketing plans.

Need Twitter updates in Chinese or Spanish?

We can help. See our Twitter Updates in:

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