Central Florida's Uncertain Global Future

Central Florida's Global Future remains murky: On the bright side, the region is home to top economic assets such as Orlando International Airport, Port Canaveral and theme parks that draw crowds from around the world. But the region lacks a global-business profile beyond tourism. And we need to be much more assertive about promoting exports. I wrote an Orlando Sentinel editorial outlining Central Florida's strengths and weaknesses. Read it here.


What do you think about Central Florida's global-business future?

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3 Tips for Doing Business in China

Break Down Business Walls in China
1) Be There
It takes a lot of work in China to build a business and you’ve got to be there to succeed. You can't operate Chinese operations via remote control.
2) Partner Carefully
You’ve got to really spend time getting to know the people you are going to partner with. You also really need to think through whether you really need a partner. What will that partner bring?
3) Be Patient
Have endless patience when negotiating and always be willing to walk away. U.S. companies shouldn't expect to fix their "China problem" in a week. It may take a year or more.
Read more tips by James McGregor, a China expert, by clicking here.

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Exporting Education to the Middle East

Harvard, Cornell and New York University (NYU) are Exporting Educational Services to the Middle East. That should give them an edge in recruiting some of the World's Best Students and Professors. It's also a smart way to expand. Read about NYU's global expansion plans here.

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Twitter in Global Tongues

Twitter is emerging as a Powerful Global Communications Tool. (See graph above). The micro-blog site, which conveys short messages of up to 140 characters, is increasingly being used by U.S. companies to Communicate with People Outside of the U.S. Businesses large and small are using Twitter to communicate marketing information to Customers Around the World- for free. (For example, Instruxo's Twitter feeds are available in Chinese, Spanish and English.)

Here are some of Twitter's Global Highlights:

• 60% of Twitter’s 105 million registered users are based outside of the U.S.
• Half of all tweets are in a language other than English
• Brazil is the most popular Twitter market outside of the U.S.

Read more here.

Report information can be found here.

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Send an email to instruxo@gmail.com

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5 iPad Steps to Global Sales

Apple's touchscreen tablet, the iPad, has become a terrific Global Marketing Tool. It's now sold in the U.S., UK, Australia, Canada, France, Germany, Italy, Japan, Spain and Switzerland.

Here are 5 ways to use the iPad for Global Sales

• Video Demos at Global Trade Shows
• Photo Slideshows featuring Foreign-Language Voice Overs
• Sales Presentations via PDF Documents
• Translation
• Currency Conversion

Apple CEO Steve Jobs talks about the origins of the iPad here.

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