Hotels.com's Global Growth Spurt

In just two years, Hotels.com added 19 languages, improved global consistency, and, most important, improved local relevance.

It’s nice to see the business press taking notice.

A Wall Street Journal profile of Johan Svanstrom, the head of Hotels.com’s Asia group, sheds light on why the company has done so well. The article begins:

Online travel giant Expedia Inc. had fewer than 20 employees in Hong Kong and no Chinese-language website when Johan Svanstrom took on his role as Asia-Pacific vice president of Expedia unit Hotels.com five years ago. Under 38-year-old Mr. Svanstrom, Hotels.com has added 13 new country-specific websites in the region and more than 160 staff. (WSJ subscribers can read the profile here.)

Source: Wall Street Journal, Global By Design

Need a Chinese-language Website?

Give us a call :-)

888-580-0702

www.instruxo.com

Multi-lingual Videos - Website Translation - Global Consulting

Partners include

World Trade Center Orlando

Global Housing: Booming Beijing, Declining Dubai

Attention U.S. Architects, Engineers and real estate brokers: Sharpen your pencils and hop a plane for Asia. The housing market was sizzling in the first quarter of 2010 in Asian cities, such as Beijing (home prices up 37%), Singapore (up 28%) and Mumbai (21%). See graph above. As for other parts of the world, well... the housing market keeps singing the blues in Dubai, Dublin and the U.S.

Bottom Line:
U.S. firms and entrepreneurs serving real estate clients will prosper by opening (or expanding) offices in Asia and other global hotbeds.

Looking for New Customers in Dublin or Dubai?

Instruxo Exporting Video

Contact Instruxo Toll Free at 888-580-0702

Multi-lingual Videos - Website Translation - Global Consulting

www.instruxo.com

Partners include

World Trade Center Orlando

Can Florida Double Exports in 5 years?

The Florida Chamber of Commerce is taking a leadership role and calling for the state to double exports in 5 years. Currently, international trade accounts for roughly 1 in 6 Florida jobs, and the jobs typically pay wages 30 percent higher than the state average. 

Pumping exports is a smart strategy pursued by many business titans:  International sales account for more than half of all revenue at companies such as Intel, IBM, HP, Oracle and Apple.

Read the Florida Chamber's (6-page) Export Report, by clicking here.

Read the U.S. Chamber's (4-page) Export Report, by clicking here.

Photo Credit: Port Canaveral

Looking for New Customers in China or Chile? 

Instruxo Exporting Video

Contact Instruxo for a Free Consultation at 888-580-0702

Multi-lingual Videos - Website Translation - Global Consulting

www.instruxo.com
Partners include

World Trade Center Orlando

3 Technology Tips for Global Sales

Need a hand taking your business global? 
Here are 3 free technology tips:


1. Use email and Skype, available in 29 languages and used in almost every country around the world, to build and maintain customer relationships.

2. Tap LinkedIn groups that focus on international business to network with like-minded executives.  Check out LinkedIn groups, such as Go Global Internationalization Forum, and International Export Import. To discover new groups, visit LinkedIn's search box for Groups.


3. Listen to SBA podcasts about exporting.


Read Instruxo's Global Trade Editorial by clicking below:
Central Florida, Let's Go Global.

www.instruxo.com

Partners include

World Trade Center Orlando

Blackberry Phone Death in the Middle East?

Blackberry phones offer fast email service that's helped the company grow to roughly 40 million global users. But the United Arab Emirates (UAE) has announced that it will ban use of the device's email and web-browsing services in October because the data is encrypted. The UAE says encryption poses a national security threat because it prevents the government from eavesdropping on potential terrorists and criminals. Obviously, such a ban would be a communications headache for U.S. business executives (who are Blackberry users) visiting this part of the Middle East.


The bottom line: Before traveling globally, call your cell phone provider to find out if your mobile service works in the country you're visiting. Inquire about international calling options and fees.


Read more about the proposed Blackberry ban by clicking here and here.

www.instruxo.com

Partners include

World Trade Center Orlando

Asia Dominates Global Internet Ranking

Asia has more than triple the number of Internet users that North America has. This means U.S. companies looking to expand need to target Asia for new growth opportunities. Targeting Asia is crucial because its population is projected to grow much faster than North America's.


Bottom Line: U.S. companies that ignore Asia's booming market will be crushed by competitors who sell to the Far East.


For more Internet rankings, click here.
Graph Source: Internet World Stats

Follow us on Twitter

www.instruxo.com

Partners include

World Trade Center Orlando