In just two years, Hotels.com added 19 languages, improved global consistency, and, most important, improved local relevance.
It’s nice to see the business press taking notice.
A Wall Street Journal profile of Johan Svanstrom, the head of Hotels.com’s Asia group, sheds light on why the company has done so well. The article begins:
Online travel giant Expedia Inc. had fewer than 20 employees in Hong Kong and no Chinese-language website when Johan Svanstrom took on his role as Asia-Pacific vice president of Expedia unit Hotels.com five years ago. Under 38-year-old Mr. Svanstrom, Hotels.com has added 13 new country-specific websites in the region and more than 160 staff. (WSJ subscribers can read the profile here.)
Source: Wall Street Journal, Global By Design
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