By Rafael Gerena, of Instruxo
John Yunker put together this cool map showing the approved International Domain Names (IDNs) by region. He writes: "Notice the wide range of scripts over India and the wide range of Arabic domains... Right now, more than half of the content on the Internet is not in English. Ten years from now, the percentage of English content could easily drop below 25%."
Today, he points out, web surfers can find Yandex, a Russian search engine, by visiting yandex.ru. And clicking on Яндекс.рф redirects to Yandex.ru. "But flash forward a few years and these Latin URLs (though they’ll still exist) may no longer function as the front doors into these markets, " Yunker says. "In a few years, I doubt this redirection will exist."
You can read John's full blog post here.
Bottom Line: Companies need to adapt to a new business era in which global customers are demanding to be served in their native language. English-language dominance of the Internet is fading fast.
Rafael Gerena is the author of the "Go Global" blog and a former Economics Reporter at The Wall Street Journal. He can be reached at 407-536-9146, rg@instruxo.com, www.linkedin.
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