Florida airports are preparing for a New Era of U.S.-Cuba relations: Airport officials in Fort Lauderdale, Tampa, Key West and possibly Orlando plan to seek federal permission to establish direct flights to Cuba under new travel rules implemented last month by the Obama administration. The goal is to prepare for a possible rush of traffic if the two nations remove all travel barriers for American tourists, reports the South Florida Sun-Sentinel. You can read the article here.
The article avoids the elephant in the room: Aside from worthy political considerations, what are the business implications of booming passenger-air travel between the U.S. and Cuba? Obviously, the opening of Cuba's market would represent a major opportunity for U.S. purveyors of, say, financial services, logistics, infrastructure, higher education and consumer goods.
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Rafael Gerena is the author of the "Go Global" blog and a former Economics Reporter at The Wall Street Journal. He can be reached at 407-536-9146, info@instruxo.com, www.linkedin.
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