The Internet speaks Chinese and Espanol

Your future online customers are increasingly likely to speak Chinese, Spanish and other non-English languages. So, make sure your website can, too. See stats here.

Source: Internet World Stats

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U.S. Centers of Global Trade

New York, Houston and Los Angeles are the Top 3 U.S. Exporting Centers of Global Trade. Check out the Top 20 list to see where Global Services are needed most. Click here.

Source: International Trade Administration

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Apple Stumbles In China

Since it's debut on Oct 30, only 5,000 iPhones have sold in China. That's a tortoise-like sales pace considering Apple's partner (China Unicom) projects it will sell 5 million units in China in the first few years. Why the slow start? Apple misunderstood Chinese consumers, says China Market Research Group, a consulting firm. For example, Apple has forced monthly subscription plans on Chinese customers who are used to pay-as-you-go cards they buy from street vendors in less than 30 seconds; Chinese consumers often spend less than $12 a month by texting to reduce their bills- which is a lower price than typical iPhone plans in China. And iPhone's cell coverage in China is weaker than that of it's main rival, China Mobile. The bottom line: Global Sales Success depends on a deep knowledge of the local culture where you are selling. Read more here.

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Stop Global Burglars

Global thieves are itching to steal your client lists, trade secrets and technology. But there are important steps your company can take to protect intellectual property when doing business overseas, says Ed Barr, director of Marip International LLC. Ed, who visited World Trade Center Orlando, offered the following tips:

Run background checks on potential employees to avoid hiring dishonest workers; Never leave important documents or laptops in foreign hotels, where they can be stolen; Be reserved when chatting at global trade shows with people who may actually be corporate spies in disguise. For more tips, the U.S. Government offers a 16-page brochure called "Be Alert" Read it here.

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The Internet's New Age for Language

The English-language no longer has a monopoly on the Internet. Now, it's possible to use characters from other global languages - such as Arabic (shown in image above) Chinese, Korean and Japanese - for a full Internet address (instead of partial web addresses). Of the 1.6 billion Internet users today worldwide, more than half use languages that have scripts that are not Latin-based (such as English and Spanish). This means Internet Commerce will accelerate in non-English languages. Is your organization prepared to communicate with these Global Customers? Read more here.

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Booming Investment Overseas

The Global Economy may be stuck in neutral. But Global Investors are pouring a record amount of money into Emerging Markets, such as Brazil, Russia and China. Emerging market equity funds have attracted $63.1 billion this year, already surpassing last year's record of $52.7 billion. Is your company selling to these Global Hot Spots?

Source: EPFR

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Global Google Searches

More than half of all Google Searches come from outside the U.S. That means millions of people around the world are looking for information in languages other than English. Is your organization prepared to communicate with these Large Global Audiences?

Graph Source: The New York Times

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Global Apple Trees

A map showing Apple iPhone's Global Marketing coverage. What does your company's global map look like?

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Intel inside Global Computers

75% of Intel's business comes from overseas. And that's likely to grow. Read more here.

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Tweeting in French

Twitter's service will soon be available in French, Italian, German and Spanish. Read more here. That's a smart way to reach Global Customers.

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Global Assembly Line

A graphic showing how Boeing taps the Global Supply Chain to build modern airplanes.

Source: The Wall Street Journal

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Global Bookshelf

Amazon.com's digital reading device, the Kindle, has gone global. It now offers wireless delivery of books in more than 100 countries, including Spain, France and Germany. This makes the Kindle valuable to millions of new global customers.

Read more by clicking here

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Global Showplace

Want to reach Global Viewers? Then broadcast your videos on Google's YouTube channel. People watch more than 10 billion videos every month on Google's websites, especially YouTube. That's where you'll find New Global Customers.

Read more by clicking here

(Note: Statistics above are in the thousands. Google sites record 10.05 billion viewers monthly.)

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Giant Adjustments

Even a Global Giant like Google has to adjust its language when serving Global Markets. As a result, it now offers Google Site services in 40 languages, including Hebrew and Arabic. Is your company speaking the local language Global Customers understand?

Read more about Google's Language initiative by clicking here.

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Two-Headed Chinese Dragon

The Atlantic Magazine has posted an insightful video that explores the differences between the two faces of China: Its poor and affluent consumers. Learn more about the World's Largest Market by clicking here.

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The Grass is Greener...

As the U.S. unemployment rate hit 9.7% in August, the economic grass seems a little greener in some other parts of the world, especially Asia. This means healthy business opportunities for U.S. companies that sell to Asia.

Chart Source: The Economist
Note: Some unemployment rates are not seasonally adjusted.

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Learn From Goliath

By:Rafael Gerena, Instruxo

The zooming red line tells a powerful story about selling globally. Obviously, Walmart has a plan to sell internationally. Do you?

Graph Source: The Wall Street Journal

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Global Recession Ending

By: Rafael Gerena, Instruxo

Slowly, but surely, the world's trading giants are waking from their sleep. Today, the OECD reports that it projects 3rd quarter (annualized) growth as follows:

+ 1.6% U.S.
+ 1.1% Japan
+ 0.3% Euro Zone (led by Germany and France)

Customers in those countries will be in a better shopping mood in the months ahead. So, now is a great time to plan your global strategy.

Read the OECD report by clicking here:
http://bit.ly/i3PI1

Watch the Webcast by clicking here:
http://bit.ly/2OoL74

Photo Credit: OECD

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All Eyes On China

By: Rafael Gerena, Instruxo

The U.S. has roughly 307 million people. China has 1.3 billion people. No wonder businesses everywhere are trying to figure out how to sell to China. For those in search of insights, check out Atlantic Magazine's splendid website called "Doing Business in China." It includes videos and other useful information.

You can find it by clicking on the link below

http://bit.ly/4pqpkF

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