Since it's debut on Oct 30, only 5,000 iPhones have sold in China. That's a tortoise-like sales pace considering Apple's partner (China Unicom) projects it will sell 5 million units in China in the first few years. Why the slow start? Apple misunderstood Chinese consumers, says China Market Research Group, a consulting firm. For example, Apple has forced monthly subscription plans on Chinese customers who are used to pay-as-you-go cards they buy from street vendors in less than 30 seconds; Chinese consumers often spend less than $12 a month by texting to reduce their bills- which is a lower price than typical iPhone plans in China. And iPhone's cell coverage in China is weaker than that of it's main rival, China Mobile. The bottom line: Global Sales Success depends on a deep knowledge of the local culture where you are selling. Read more here.
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