U.S. Centers of Global Trade

New York, Houston and Los Angeles are the Top 3 U.S. Exporting Centers of Global Trade. Check out the Top 20 list to see where Global Services are needed most. Click here.

Source: International Trade Administration

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Apple Stumbles In China

Since it's debut on Oct 30, only 5,000 iPhones have sold in China. That's a tortoise-like sales pace considering Apple's partner (China Unicom) projects it will sell 5 million units in China in the first few years. Why the slow start? Apple misunderstood Chinese consumers, says China Market Research Group, a consulting firm. For example, Apple has forced monthly subscription plans on Chinese customers who are used to pay-as-you-go cards they buy from street vendors in less than 30 seconds; Chinese consumers often spend less than $12 a month by texting to reduce their bills- which is a lower price than typical iPhone plans in China. And iPhone's cell coverage in China is weaker than that of it's main rival, China Mobile. The bottom line: Global Sales Success depends on a deep knowledge of the local culture where you are selling. Read more here.

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www.WorldTradeCenterOrlando.org

Stop Global Burglars

Global thieves are itching to steal your client lists, trade secrets and technology. But there are important steps your company can take to protect intellectual property when doing business overseas, says Ed Barr, director of Marip International LLC. Ed, who visited World Trade Center Orlando, offered the following tips:

Run background checks on potential employees to avoid hiring dishonest workers; Never leave important documents or laptops in foreign hotels, where they can be stolen; Be reserved when chatting at global trade shows with people who may actually be corporate spies in disguise. For more tips, the U.S. Government offers a 16-page brochure called "Be Alert" Read it here.

Go Global With Instruxo

Partners include:

www.WorldTradeCenterOrlando.org