Tuesday, October 26, 2010

Orlando Event: International Business Breakfast

Carmenza Gonzalez (Metro Orlando Economic Development Commission) will be one of four speakers who will discuss overseas business opportunities at the Sheraton Orlando Downtown. The panel will discuss the do's and don'ts of international trade and related topics. This should be a nice networking opportunity for Central Florida's exporting community. (The event will be held Nov. 5, 7:30 - 9am).

For more information, click here.

Scheduled Panelists:
Carmenza Gonzalez 
Vice President, international business development, Metro Orlando EDC

Larry Chastang 
CPA, managing principal of international services, Larsonallen

Morgan McGrath 
Head of international banking, JPMorgan Chase

Tom Raleigh 
Shareholder, Akerman Senterfitt, specializing in cross-border transactions, m&a, and business immigration planning and compliance

I'll be there.
best, ralph.



Rafael Gerena is the author of the "Go Global" blog and a former Economics Reporter at The Wall Street JournalHe can be reached at 407-536-9146, rg@instruxo.comwww.linkedin.com/in/rafaelgerena or www.twitter.com/Instruxo

Friday, October 15, 2010

20 Global Trends Shaping the Next Decade

One billion new middle class consumers enter the global economy from emerging markets. Healthcare becomes the largest expense for the world's consumers. Cloud computing brings the end of the brick-and-mortar office. That's a vision of the world in 2020, described in a new report that looks at demographic, social, economic and technology shifts shaping the next decade.

These
global trends will require companies to become comfortable conversing with customers who speak different languages, play different sports and eat different foods.

Read report summary
here
Entire report: Twenty Trends that will Shape the Next Decade

Bottom line: 

Entrepreneurs will need to blend hard-technical skills and soft-cultural skills to reach billions of new customers in emerging markets. 


Rafael Gerena is CEO of Instruxo LLC, and author of the the "Go Global" blog. He is a former Economics Reporter at The Wall Street Journal.

Thursday, October 7, 2010

Foreign Flavor Spices Stock Price

The company's stock price is up more than 30% this year. Why? Because Yum! Brands - owner of Taco Bell, Pizza Hut and KFC - sells food to consumers in more than 100 countries. The U.S. market may be slow, but Yum's tacos, pizza and fried chicken are selling fast in Asia and Latin America. Within 5 years, Yum expects to sell twice as much food in China than in the U.S. 

Did that sink in? Told another way: An American company is going to be selling more American fast-food in China than in America. (T
he blue bar in the graphic above tells the interesting story.)

Bottom line:

Consumer spending power is shifting to markets outside of the U.S. Companies that meet this new demand are being rewarded with higher stock prices.

Cool Tool: 
Free Webinar 
Hot Export Market for U.S. Telecom Manufacturers
Oct. 14, U.S. International Trade Administration