Thursday, October 7, 2010

Foreign Flavor Spices Stock Price

The company's stock price is up more than 30% this year. Why? Because Yum! Brands - owner of Taco Bell, Pizza Hut and KFC - sells food to consumers in more than 100 countries. The U.S. market may be slow, but Yum's tacos, pizza and fried chicken are selling fast in Asia and Latin America. Within 5 years, Yum expects to sell twice as much food in China than in the U.S. 

Did that sink in? Told another way: An American company is going to be selling more American fast-food in China than in America. (T
he blue bar in the graphic above tells the interesting story.)

Bottom line:

Consumer spending power is shifting to markets outside of the U.S. Companies that meet this new demand are being rewarded with higher stock prices.

Cool Tool: 
Free Webinar 
Hot Export Market for U.S. Telecom Manufacturers
Oct. 14, U.S. International Trade Administration

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