20 Global Trends Shaping the Next Decade

One billion new middle class consumers enter the global economy from emerging markets. Healthcare becomes the largest expense for the world's consumers. Cloud computing brings the end of the brick-and-mortar office. That's a vision of the world in 2020, described in a new report that looks at demographic, social, economic and technology shifts shaping the next decade.

These global trends will require companies to become comfortable conversing with customers who speak different languages, play different sports and eat different foods.

Read report summary here. 
Entire report: Twenty Trends that will Shape the Next Decade

Bottom line: 
Entrepreneurs will need to blend hard-technical skills and soft-cultural skills to reach billions of new customers in emerging markets. 


Rafael Gerena is CEO of Instruxo LLC, and author of the the "Go Global" blog. He is a former Economics Reporter at The Wall Street Journal.